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A Fresh Approach to Hybrid Hospitality Debuted

A groundbreaking hybrid hospitality venture is set to make its debut in the UK with the launch of a £90 million establishment in Glasgow.



The Social Hub Glasgow, situated in the vibrant Merchant City area, is poised to welcome guests from April. This venture marks the 18th European property for the Amsterdam-headquartered company, which already operates in several countries including Austria, France, Germany, Italy, the Netherlands, and Spain.


The brainchild of Edinburgh-born entrepreneur Charlie MacGregor, The Social Hub Glasgow is designed to blend hotel accommodation, extended stay options, and student living with communal workspaces, meeting rooms, a vast community kitchen, restaurants, bars, and fitness centres. It aims to foster creativity and connection through a variety of "curated events, workshops, and social gatherings."


Among its notable features, the Glasgow location will boast one of the city's largest rooftop bars, alongside a restaurant and bar that will offer an array of international and locally-inspired culinary delights throughout the day. Additionally, a convenience store within the premises will provide quick food options and essential goods, including items from The Social Hub's own range and selected local products.


The newly constructed 20,000 square-metre facility, which houses 494 rooms, has been meticulously designed to stimulate and unite creative minds. Its architecture and interior spaces reflect Glasgow's robust character and renowned wit.


A render of The Social Hub Glasgow interior (Image: The Social Hub)

The hub can accommodate up to 222 co-workers daily, offering 20 private offices and eight versatile meeting and event spaces spanning 1,500 square metres. Extended stay studios equipped with kitchenettes cater to the needs of digital nomads and long-term business travellers.


Charlie MacGregor, CEO and Founder of The Social Hub, expressed his enthusiasm about the launch: “I am so proud to be launching The Social Hub in the country I grew up in and where I began my professional career, getting hands-on experience and inspiring a business model that evolved into what is now The Social Hub.


"As pioneers in the hybrid hospitality industry, I am excited to be back home and to see the impact our Glasgow Hub will bring to the community through our spaces and experiences, ones that blur the boundaries of traditional hospitality offerings through our relentless ambition to create a better society, together with all those who walk through our doors.”



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