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Aldi Announces Major Price Cuts on Fruit and Vegetables

Aldi, the FPC Fresh Awards Multiple Fruit and Vegetable Multiple Retailer of the Year winner, has announced significant price reductions on a wide range of fruits and vegetables in its UK stores.

The move includes price drops on berries, grapes, tomatoes, apples, and ready-to-eat salads. This marks Aldi's largest set of price cuts so far this year, affecting about a quarter of its produce range.

Over 50 items have been reduced in price, with an average saving of 7%. Julie Ashfield, Aldi’s Managing Director of Buying, stated, “This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible. At Aldi, we are committed to making healthy and varied diets affordable for all.”

Aldi's decision comes in response to research showing that the average UK adult falls short of the recommended five portions of fruit and vegetables per day, meeting this target only four times a week. The supermarket has also released a collection of easy-to-prepare recipes using a variety of produce to inspire healthier eating.

"For many families, the cost of fresh produce can be a barrier to healthy eating," noted Sarah Coles, a personal finance analyst at Hargreaves Lansdown. "Aldi's price cuts may help those on tight budgets make their food shopping go further while maintaining a nutritious diet."

Additionally, Aldi has increased its spending with British suppliers by an extra £1.3 billion in 2023, with over three-quarters of its products now sourced locally. This commitment to local sourcing not only supports British farmers but also typically leads to fresher produce reaching store shelves.

The National Farmers' Union (NFU) welcomed Aldi's initiatives. NFU Deputy President Tom Bradshaw said, "This move by Aldi sends a positive signal to shoppers and British farmers alike. We know shoppers want to support British food and farming, and by sourcing more locally and keeping prices affordable, Aldi is playing a vital role."

Aldi's recent steps indicate the supermarket's ongoing dedication to providing budget-friendly options without compromising on quality or freshness, furthering its reputation as a major competitor within the UK grocery market.


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