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Aldi overtakes Morrisons to become fourth biggest supermarket

Aldi has overtaken Morrisons to become the UK’s fourth biggest supermarket, according to the latest data from Kantar.

The discounter’s market share leaped to 9.2% of the UK grocery market in the four weeks to 7 August, compared to Morrisons’ 9%, This is Money reports.

Aldi’s leapfrog of Morrisons has been expected for a number of months as the hordes of shoppers switch to doing their grocery shop with the discounters as the cost-of-living crisis puts budgets under pressure.

Aldi and rival discounter Lidl have been snatching market share away from the Big Four grocers with £2.3 billion of annual sales gained over the past year, according to Kantar.

The two German discounters have consistently ranked high with shoppers for their lower prices, as they are both consistently named amongst the cheapest supermarkets in monthly price comparisons.

Morrisons, which was bought by US private equity firm CD&R last year in a deal which loaded the retailer with a substantial debt pile, has been the hardest hit of the Big Four.

This time a year ago, Morrisons held a 10% share of the grocery market.


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