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Aldi's Surprising Success: 400,000 Steps Towards Sustainability with Too Good to Go

Aldi, in collaboration with Too Good to Go, the world's leading platform for surplus food, has achieved a remarkable milestone by selling 400,000 'Surprise Bags' to its customers.



This initiative, which began a year ago, has significantly contributed to food waste reduction. As Britain's fourth-largest supermarket, Aldi has also managed to save up to 1,000 tonnes of CO2e through this partnership.


Launched in February 2023, the scheme has enabled shoppers to save nearly £8 million. The 'Surprise Bags', priced at just £3.30 each, contain a variety of grocery items, including fresh fruit and vegetables that are nearing their sell-by or use-by dates. These bags offer at least £10 worth of food, providing an economical option for customers.


To avail of these bags, customers can locate their nearest Aldi store using the Too Good To Go app and select a convenient time to collect their bag. Liz Fox, Aldi UK's National Sustainability Director, expressed the importance of this partnership in achieving Aldi's food waste reduction targets ahead of schedule.


Aldi has now set a new goal to reduce food waste by 90% before 2030.


"Our partnership with Too Good To Go has been vital in helping Aldi hit its target for reducing food waste early – which has since seen us set a new goal to reduce food waste by 90 per cent before 2030," said Liz Fox.


She further highlighted the dual benefits of the scheme, stating, "Not only has the scheme helped reduce waste, but it also offers a simple and accessible way for customers to save extra money when shopping at Aldi.


"We hope even more shoppers will be able to benefit from our Surprise Bags in the year to come."

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