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Amazon and Iceland join forces: A fresh twist in UK's grocery landscape

In a strategic move to bolster its grocery services in the UK, Amazon has announced a new partnership with supermarket chain Iceland, along with the opening of a fresh Amazon Fresh store in London's Liverpool Street.

Initially, the collaboration with Iceland will be available to a limited number of postcodes in Greater Manchester. The plan is to extend this service to more Amazon Prime members across the UK in the upcoming months.

This partnership allows Amazon customers to access a wide variety of groceries, including Iceland's own range of fresh and frozen items, as well as exclusive brands.

New Amazon Fresh Store in Liverpool Street

Complementing this partnership, Amazon has also unveiled a new Amazon Fresh store on Liverpool Street in London.

The store offers an extensive selection of fresh produce, bakery items, and hot food, aiming to provide a one-stop shopping experience for customers.

Enhanced Convenience and Delivery Options

Amazon is not just expanding its product range but also focusing on customer convenience. The company has introduced new payment methods in its stores and has teamed up with Deliveroo to offer quick delivery services in select London areas.

Amazon Prime members can enjoy free same-day delivery with two-hour scheduled time slots on orders over £60.

A Growing Portfolio in the UK Market

The partnership with Iceland and the new store opening signify Amazon's growing commitment to becoming a major player in the UK's grocery market.

"Our new alliance with Iceland offers an even broader selection of great value groceries, providing more delivery options for Prime members," said Russell Jones, Director of Amazon Grocery Partnerships.


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