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Amazon Expands Grocery Deliveries to All UK Customers

Amazon has announced that it will extend its grocery delivery service to all UK customers, having previously limited this offering to Prime members.



The retail technology giant revealed that residents in over 100 towns and cities across the UK will now have access to same-day grocery deliveries without the need for a Prime subscription. This service will encompass groceries from Amazon Fresh as well as items from Morrisons, Co-op, and Iceland available on Amazon.


Prime Member deals are set to launch later this month, offering exclusive discounts on Amazon Fresh online and in the retailer’s 20 Amazon Fresh shops (Adam Davy/PA).


This move comes as Amazon aims to bolster its position in the fiercely competitive UK grocery market. Despite this expansion, Prime members will still enjoy additional delivery options and free shipping, subject to a minimum spend.


On Thursday, Amazon also announced the introduction of further discounts for Prime members shopping with Amazon Fresh. These deals, launching later this month, will include exclusive online offers and in-store promotions at Amazon Fresh shops.


Prime members will benefit from an extra 10% off certain items in-store and weekly special deals offering up to 50% off a variety of products, both in-store and online.


Ganesh Rao, Vice President of Amazon Fresh International, commented: “Today marks a milestone for us as we extend our grocery deliveries to all Amazon customers, and we are excited for more customers to benefit from our low prices, wide selection, and fast and reliable deliveries.


“We’re also offering even more savings for Prime members when they’re shopping from Amazon Fresh, giving them an additional 10% off Price Cut products in store, as well as access to Prime-exclusive deals online.”

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