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Angus Soft Fruits Celebrates Three Decades of Innovation and Growth

Angus Soft Fruits Ltd, a prominent local breeder and producer of berries, is celebrating 30 years of remarkable innovation and expansion. Founded in 1994 by growers Lochy Porter, Willie Porter, and James Gray, the company embarked on its journey with a clear vision: to deliver the freshest fruit directly from the growers to the consumers.



Based near Arbroath, Angus Soft Fruits has seen impressive growth over the past three decades, not just in the volume of fruit produced but also in the expertise of its dedicated team of berry specialists. The company's unwavering commitment to its mission of delighting customers every day has fostered a culture of innovation and continuous improvement.


Among its numerous achievements, Angus Soft Fruits is particularly noted for pioneering horticultural innovations such as the ‘Seaton System’. This breakthrough extended the Scottish berry growing season from a brief six weeks to an impressive six months, transforming the industry. Additionally, the company's breeding programme has been pivotal in enhancing the flavour, appearance, shelf life, disease resistance, and yield of its berries.



James Gray, one of the founders, remarked, "Our focus has always been on delivering quality and freshness to our customers. The advancements we've made in berry cultivation have set new standards in the industry."


Lochy Porter added, "Innovation is at the heart of what we do. Extending the growing season and improving the characteristics of our berries are just a few examples of how we strive to meet and exceed customer expectations."


The success of Angus Soft Fruits is also attributed to its team of specialists, who bring a wealth of knowledge and dedication to the company's operations. Their expertise ensures that the company remains at the forefront of berry production and breeding techniques.


Willie Porter commented, "Our team's dedication and expertise are the backbone of our success. We are proud of what we have achieved together over the past 30 years and look forward to continuing to innovate and grow."


As Angus Soft Fruits celebrates this milestone, it remains committed to its core values of quality, innovation, and customer satisfaction. The company’s journey is a testament to what can be achieved with a clear vision, dedicated team, and relentless pursuit of excellence.



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