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Bidcorp UK Welcomes New Managing Director for Bidfresh

In a strategic leadership move, Bidcorp UK has announced Andy Farnworth as the new Managing Director of its fresh food division, Bidfresh.



Farnworth will assume the role on 1 July 2024, succeeding Brian Hall, who is retiring after nearly two decades with the company.


Farnworth brings extensive experience from his tenure at Fresh Direct, where he served as Sales & Marketing Director and later Managing Director of UK fresh operations.


His appointment is expected to drive Bidfresh's growth and innovation, leveraging his expertise in strategy, operations, and market expansion.



CEO Andrew Selley lauded Farnworth as a passionate, value-driven leader poised to build on Hall's legacy of steering the company through significant challenges, including Brexit and the pandemic.


Farnworth aims to continue Bidfresh’s tradition of empowering its ten independent businesses, each operating autonomously within their regional markets, while benefiting from Bidcorp's support and investment.


This appointment follows Bidcorp's recent acquisition of the independent ice cream manufacturer Northern Bloc, signalling an ambitious growth trajectory.


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