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Co-op to expand ecommerce offering as it aims to become UK’s largest convenience retailer

Co-op has set its sights on expanding its ecommerce offering as part of its strategy to become the UK’s largest convenience retailer.

It has said it will continue to build on its capital-light tie-ups with Uber Eats, Deliveroo and Amazon that support its own direct to consumer business.

The retailer also plans to grow its store network, hoping to treble the existing number of franchise stores within three years. At the moment, there are nearly 5,000 independent stores on its franchise platform.

Food prices at the convenience retailer are are being slashed, with the price of over 120 own-branded products down by an average of 13% and by as much as 36%.

It also promises that improved Co-op member offers will drive loyalty and grow both the size of shopping baskets and the number of trips that shoppers make to its stores.

“Convenience is one of the fastest growing channels within the grocery market and our refreshed strategy aims to capitalise on the experience we’ve gained in the market over the last decade,” Co-op CEO Shirine Khoury-Haq said.”

We’ve grown our own business to operate more than 2,500 Co-op operated stores, have built a nationwide franchise platform and serve almost 5,000 independent convenience stores through our wholesale arm.

“As we face into a cost-of-living crisis we are determined to make life fairer for our members, customers and communities in these extraordinary times and lowering prices for shoppers is the first-step in our strategy.”


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