The Co-op has become the first retailer in the UK to reveal that it is providing 100% British strawberries for the King’s Coronation next month.
A move anticipated to drive bumper sales during the royal celebrations, the leading convenience retailer predicts sales of 89 punnets per minute for its British strawberries across its 2,400 UK stores – an 25% uplift compared the same time last year.
However, some inside forecasters have predicted sales of 500,000 punnets in the week leading up to, and throughout royal weekend.
The British strawberry punnets, grown in Hereford and Kent, will be available at £2.25 a punnet.
Saturday 6th May is set to be marked as one of the most prominent moments in recent history, with all eyes on the Coronation of King Charles III.
Over two thirds (63%) of Brits are expected to attend local street party celebrations for the event this May, and 8 out of 10 Brits (83%) said they would happy to pay to attend a Coronation street party.
“We’re all looking forward to celebrating with friends and family over the Coronation weekend and what better way than with a British classic of strawberries and cream,” Co-op buyer, Mark Cloudy said.
“We’re devoted to supporting British growers and are thrilled to be offering British strawberries to our customers in time for the Coronation.”
He added: “The first British strawberries to hit the shelves reminds the nation that the highly anticipated summer is on its way and what better way to celebrate the occasion.”