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Editor's View: How Blockchain Just Might Be the Saviour of the Fresh Produce Industry

In the wake of the UK government's startling decision to reclassify a significant portion of EU fresh produce as medium risk, the future of our fresh produce industry hangs in the balance.



The move has infuriated and exasperated FPC's Chief Executive, Nigel Jenney who has warned stated that the decision "delivers a severe blow to the industry and will have widespread ramifications."


A potential solution lies in embracing agritech innovation, particularly Blockchain technology, across the nation. With poorly thought out decisions on the part of our government, his is not just an option; it's a necessity for survival and growth.


The challenges are clear: increased risk categorisation, the establishment of a Border Control Point at Sevington, additional fees, and the looming threat of operational inefficiencies and economic viability. However, within these challenges lies an opportunity – an opportunity for the UK's fresh produce industry to revolutionise its approach and set a global standard in supply chain management and operational efficiency.


Blockchain technology, in this context, is not just a buzzword; it's a game-changer. Its ability to provide enhanced traceability, increased efficiency, improved transparency, risk mitigation, cost reduction, and bolstered consumer confidence is unparalleled.


Imagine a world where every piece of fruit or vegetable can be traced back to its source in real-time, where the risk of spoilage and delays is significantly reduced, where consumers have absolute confidence in the produce they consume.


This is not a distant dream; it's a tangible reality with Blockchain.

The Fresh Produce Consortium is not just observing these developments; it's actively championing the adoption of agritech innovations. Recognising the urgency and the potential of these technologies, the FPC is leading the charge to bring about a transformation in the industry.


To this end, the FPC is hosting a ground-breaking event, the FPC FUTURE EXPO, co-located with LAMMA at the NEC on January 15 and 16, 2025. This event is not just a conference; it's a clarion call for action, a platform for innovation, and a hub for forging the future of the fresh produce industry.



The FPC FUTURE EXPO is set to be a landmark event, bringing together the brightest minds in agritech, industry leaders, and policymakers. It's an opportunity for collaborative thinking, for learning about the latest advancements in technology, and most importantly, for taking decisive steps towards the widespread adoption of these innovations.


Ultimately, the reclassification of EU fresh produce by the UK government is indeed a severe blow, but it's also a catalyst for change.


The adoption of agritech innovations, particularly Blockchain technology, across the nation is not just vital; it's the lifeline that the industry needs.


The FPC's proactive stance and the upcoming FPC FUTURE EXPO, Co-located with LAMMA, are beacons of hope and action. It's time for the entire industry to rally together, embrace these innovations, and secure the future of the UK's fresh produce industry.


The path ahead is challenging, but the rewards are immense – for the industry, for the economy, and for every consumer. Let's embrace this change, let's innovate, and let's lead the way forward.

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