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Farmers Urged to "Mind Your Head" as Campaign Highlights Mental Health Crisis

Amidst the hardships of rising costs and an unpredictable agricultural landscape, the Farm Safety Foundation (FSF) is issuing a stark reminder: farmers' mental wellbeing is as crucial as their physical safety. 

The FSF's annual "Mind Your Head" campaign kicks off this week, aiming to break the stigma around mental health within the farming community.

The campaign draws attention to alarming statistics. Research by the FSF reveals that 94% of farmers under the age of 40 rank poor mental health as the greatest hidden problem facing the industry today.  

The pressures of financial strain, isolation, and an often unpredictable workload all contribute to a mental health crisis that has tragic consequences.

"Farming can be an incredibly isolating profession, and the challenges farmers face can often feel overwhelming," says Stephanie Berkeley, manager of the Farm Safety Foundation. "We want farmers to know that it's okay to not be okay, and that help is available."

The "Mind Your Head" campaign encourages farmers to talk openly about their struggles, reach out for support, and prioritize their mental wellbeing. The FSF provides a wealth of resources, including a "Little Book of Minding Your Head," which offers practical advice and signposts to helplines and support organisations.

This year, the campaign features personal stories from farmers who have battled mental health challenges. These powerful testimonials emphasise the importance of breaking down barriers and creating a culture where farmers feel supported and empowered to seek help.

In 2023, Cotswold farmer Adam Henson launched a podcast to raise awareness of mental health difficulties among farmers and rural communities.

The Countryfile presenter said: "I think the farming community are very resilient and there have been lots of tough times over the years.

"The weather has been just atrocious over the last couple of years with extreme heat and cold and the flooding. At the moment, it is really difficult."

The Farm Safety Foundation urges everyone, not just those in the farming industry, to get involved in the "Mind Your Head" campaign. 

Whether it's simply checking in on a farmer friend or neighbour, sharing resources on social media, or making a donation to a mental health charity, there are many ways to show your support.

Visit the Farm Safety Foundation website ( for resources, stories, and ways to get involved and follow the #MindYourHead hashtag for updates and to share the campaign.

Remember, a conversation could save a life.


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