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FPC Fresh Awards 2023 puts a Fresh Spin on Marketing

The FPC Fresh Awards 2023 is set to recognise and honour the best marketing campaigns that have elevated the promotion of fresh produce and cut flowers through engaging stories and thought-provoking strategies.

In a year where marketers in this industry have been pushed to get creative and humanise their content strategies, this award celebrates the brands that have evolved with the times, placing the "human" into modern marketing.


The Best Marketing Campaign award shines a spotlight on those brands and marketing teams who have successfully crafted narratives and executed innovative campaigns that captivate audiences in our new, hybrid world. This recognition is a testament to the adaptability and creativity of brands and their marketing teams as they navigate the changing landscape of consumer preferences and expectations in the fresh produce and horticulture sectors.


In an era where consumers are increasingly conscious of the origin and quality of their food and floral purchases, marketing fresh produce and cut flowers requires more than just information. It demands authenticity, connection, and experiences that resonate with customers on a deeper level. The brands and marketing teams that understand this fundamental shift have demonstrated exceptional proficiency in weaving narratives that bring the beauty and value of fresh produce and cut flowers to life, fostering meaningful relationships with their target audiences.


"The Best Marketing Campaign award is a fantastic way to reward brands and marketing teams that truly understand their customers in the fresh produce and cut flowers industry," said Emma Glanville, Event Manger of the FPC Fresh Awards. "We are thrilled to recognise and celebrate your marketing success, as you have shown exemplary dedication to humanising marketing, bringing the stories of fresh produce and cut flowers to life, and creating campaigns that resonate deeply with consumers."


The FPC Fresh Awards 2023 acknowledges the immense value of compelling storytelling and innovative strategies in promoting fresh produce and cut flowers and capturing the attention and loyalty of today's consumers. The Best Marketing Campaign award serves as a testament to the tireless efforts and ingenuity of marketing professionals who continuously strive to showcase the freshness, quality, and beauty of their products through memorable and impactful campaigns.

Nominations for the Best Marketing Campaign award in the fresh produce and cut flowers industry are now open, and interested brands are encouraged to submit their most successful and customer-centric campaigns for consideration.


The winners of the FPC Fresh Awards 2023, including the Best Marketing Campaign award, will be announced and celebrated during the prestigious awards ceremony to be held on Friday 29 September 2023 at the prestigious Grosvenor House Hotel in London. This event promises to bring together the industry's brightest minds and most innovative marketers in the fresh produce and cut flowers sector to honour excellence in creativity and effectiveness.


To submit your nomination for the Best Marketing Campaign award click here.


Don't miss this opportunity to showcase your brand's outstanding achievements in marketing and promoting the freshness and beauty of fresh produce and cut flowers.




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