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FPC & IFE Unite to Spark Innovation at the 2024 Fresh Produce Showcase

Are you ready to be part of a historic moment in the food and drink sector?

The International Food & Drink Event (IFE) in collaboration with the Fresh Produce Consortium (FPC) is proud to announce the launch of an exhilarating new Fresh Produce Section at the 2024 event.


But this is not just an announcement - it's a call to action for every innovator, every business, and every enthusiast in the fresh produce industry.


Nigel Jenney, Chief Executive of the FPC, shared his excitement saying: "This groundbreaking collaboration between FPC and IFE is a testament to the transformative potential that both our organisations hold within the global food industry.”


Jenney further elaborated, “The new Fresh Produce Section will serve as a nexus where innovation, sustainability, and world-class produce businesses converge.


"We are connecting buyers with sellers and showcasing the innovations driving the future of fresh produce. We invite all our members and industry players to join us in March 2024.”


With over 1,500 exhibitors and 27,000 attendees expected, IFE 2024 is the UK’s most comprehensive event for the food & drink procurement sector. The introduction of the Fresh Produce Section, facilitated by the expertise of the FPC, is anticipated to be a major draw for both exhibitors and attendees.


Here's why you can't afford to miss out:


  • Product Diversity: Discover an impressive array of fresh produce products, from succulent fruits to aromatic herbs, sourced from both local and international suppliers.

  • Networking Opportunities: Engage with industry professionals in a dedicated space designed to foster connections and establish valuable business relationships.

  • Taste Testing and Sampling: Experience the quality and taste of leading produce suppliers first-hand through unique sampling opportunities.


Federico Dellafiore, Event Manager for IFE, said: “We are thrilled to partner with the Fresh Produce Consortium to introduce the Fresh Produce Section at IFE 2024.


"The new section aligns perfectly with our commitment to providing a comprehensive platform for the food and drink industry.


"With the FPC’s expertise in fresh produce, we are confident that this new section will be a major draw for both exhibitors and attendees.”


This is your chance to be at the forefront of innovation and sustainability in the food and drink industry. Mark your calendars for 25-27 March at ExCeL London and be part of the change.


To secure your place in this landmark event, reach out to Linda Bloomfield at linda@freshproduce.org.uk.

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