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Fresh Awards Winners Champion Sustainability and Excellence in Online Floral Retail

Bloom & Wild, the esteemed online florist, has recently achieved a significant milestone by becoming a certified B Corporation, showcasing their commitment to sustainability and ethical business practices.

This achievement comes on the heels of their accolade as the 2023 Fresh Awards Online Floral Retailer of the Year further cementing their status as a leader in the industry.

A Commitment to Sustainable Practices

The UK Growth 1000 retailer has been recognised for its exceptional efforts in sustainability, scoring an impressive 106.5 on the B Lab impact assessment, well above the minimum requirement of 80.

This high score is a testament to Bloom & Wild's dedication to sourcing flowers only from responsible, community-focused growers, their initiatives in carbon reduction, and their use of 100% recyclable or compostable packaging.

Innovative Leadership

Aron Gelbard, co-founder and CEO of Bloom & Wild, has been at the forefront of these initiatives. Under his leadership, the company has not only focused on customer satisfaction but also spearheaded significant environmental efforts.

These include selling replantable Christmas trees and tulip bulbs, adopting AI technology to reduce waste, and pioneering the use of sea freight over air freight to lower carbon emissions.

Gelbard emphasises the importance of balancing People, Planet, and Profit, reflecting the core values of the B Corp movement.

Supporting Rewilding Efforts

In celebration of their B Corp certification, Bloom & Wild announced a charitable initiative: for every gift sold between 5th and 7th January, they pledged to donate £1 to their Rewilding Innovation Fund.

This fund supports various environmental projects, ranging from urban rewilding in Newcastle to researching the reintroduction of lynxes in Scotland.

A Profile of Excellence

Bloom & Wild's commitment to excellence extends beyond environmental stewardship. The RetailX UK Growth 1000 (G1K) 2023 report features an exclusive profile on the London-based florist, highlighting their efforts to ensure a seamless online customer experience.

This focus on customer, product, operations, and capital value chains has been pivotal in their success as the Fresh Awards Online Floral Retailer of the Year 2023.

Bloom & Wild's achievements in both sustainability and customer service set a new standard in the online floral retail industry, demonstrating that business success and environmental responsibility can go hand in hand.


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