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Fresh & Fruity: Aldi Predicts Fruit Bouquets as Summer's Hottest Trend

Aldi is championing the fruit bouquet trend as the dinner party sensation of the summer.

Using an arrangement of whole and cut fruit to resemble a bunch of flowers – this trend is becoming a viral sensation, taking over TikTok with a whopping 30.4million video views and counting.

The supermarket has teamed up with fruit bouquet specialist, Alice Ostan, to create a step-by-step guide to help shoppers impress guests with their own fruit bouquet creation this summer.

The term ‘fruit bouquets’ has 30.4million TikTok views

It comes as Aldi, FPC Fresh Produce Retailer of the Year for five years running, launches its Fresh Guarantee. The promise means if shoppers aren’t 100% happy with Aldi’s fresh fruit and veg, they can return it with proof of purchase and get their money back.

Julie Ashfield, Managing Director of Buying at Aldi, says: “We’re passionate about delivering great value fresh produce at Aldi. Our award-winning fresh fruit and veg fuels both Team GB and ParalympicsGB, and we’re confident in its fantastic quality.

"Our Fresh Guarantee helps ensure our customers are 100% happy with their purchases too.”

Aldi’s Super 6 offer guarantees shoppers can pick up fresh fruit and vegetables at a reduced cost, with the supermarket discounting different products every week – see here.


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