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Getir to axe 10% of staff as rapid delivery demand wanes

Getir will be slashing around 10% of its global team as it plans to “restructure the global organisation to significantly increase operational efficiency”.

The rapid grocery delivery firm, which bought rival Gorillas in a £1.2bn deal late last year, employs 23,000 people on five continents, including couriers, pickers and office employees.


The restructuring will result in 2,500 redundancies.


A Getir spokesperson said: “Decisions like these are never taken lightly. However, Getir is determined to do right by all employees affected by the process in line with its values and in full compliance with local laws. Getir is very grateful to all colleagues for their hard work, dedication, and significant contributions to the business.”


The business recently revealed plans to exit Spain, Italy and Portugal in a bid to focus on existing operations in other markets.


It said the move would “allow it to focus its financial resources on existing markets where the opportunities for operational profitability and sustainable growth are stronger”.


Getir will continue to operate in the UK as well as Turkey, Germany, the Netherlands, and the US.


In March, the firm started to lay off staff en masse in what one worker described as a “redundancy massacre”.


Despite investors pouring more than $14bn (£10.5bn) into the market globally over 2020 and 2021, demand for rapid grocery delivery has waned due to the cost-of-living crisis and the end of lockdowns.


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