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Google invest in digital transformation of agriculture

Cropin, the global agritech company which built the world’s first industry cloud for agriculture, has secured funding from new investors Google and JSR Corporation, as well as existing investors, ABC Impact and Chiratae Ventures.

The funds (US $14 million) will aid in expanding Cropin Cloud, the company’s recently launched intelligent agriculture cloud platform, to cater to the growing demand for digitisation and predictive intelligence in the global agriculture sector.

Cropin Cloud, launched in September 2022, has become a leading platform in the digital transformation of agriculture.

With the support of this funding round, Cropin has said that it will be able to further invest in its go-to-market efforts and expand the platform’s capabilities, including developing next-generation predictive intelligence solutions through Cropin AI Labs.

The goal of Cropin AI Labs is to bring predictive intelligence to every acre of the world’s cultivable land, the company has stressed.

The company also plans to expand its business presence in new regions and industries, focusing on creating solutions that promote sustainable agriculture practices and address global food security challenges on a large scale.

The company said that the global food system faces significant challenges, including climate change, food insecurity, supply chain disruptions, and geopolitical tensions, highlighting its structural vulnerabilities.

Governments and businesses in the agriculture and food sectors are seeking ways to increase productivity, efficiency, and income to meet domestic demand and reduce food waste, according to the agritech company.

Commenting on the investment, Krishna Kumar, co-founder and CEO, Cropin said: “Since its founding in 2010, Cropin has been dedicated to improving the intelligence of food production and maximising value for all stakeholders in the agricultural ecosystem.

“By making farms and harvests traceable, predictable, and sustainable, Cropin aims to transform how food is grown.

“The involvement of new strategic investors like Google and JSR Corporation, and the support of our existing investors, demonstrates confidence in our mission and impact.”

Commenting on the development, Sudhir Sethi, founder and chairman of Chiratae Ventures India Advisors, added: “What we liked the most about Cropin is their quest for innovation, passion for solving critical global challenges and leveraging technology to transform the fundamental fabric of agriculture.

“I am a firm believer in technology start-ups defining new business and revenue models, innovating new products, pioneering cutting-edge technology developments, and discovering new markets for growth.

“Cropin has always embodied these values, and they are poised to be the largest agritech company globally with its cloud-based, SaaS business model. This investment underlines our strong belief in their growth and the impact they deliver to co-create a truly sustainable global agri-food ecosystem.”


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