top of page

Green Surge: Houseplant Demand Blossoms Post-Lockdown, Tesco Report

A British supermarket has reported a surge in the demand for houseplants, with sales increasing by over 130% since 2019.


Iliyana Matasheva inspects house plants growing at Bury Lane Farm

This trend, which began during the lockdown, has continued to grow, leading one of Tesco's suppliers to convert its indoor facilities entirely for the production of houseplants.


Previously focused on cut flowers like lilies, peonies, and agapanthus, the supplier, Bury Lane, located near Royston in Hertfordshire, now produces over half a million houseplants annually.


Tesco attributes part of this surge to individuals showcasing their living spaces on social media. Vicki I’Anson, Tesco's plant buyer, noted that the trend initially spiked during the early months of lockdown as people were confined to their homes and sought to bring a bit of the outdoors inside.


The desire to adorn homes with houseplants quickly caught on, with many eager to share their new green additions online.


The trend has been particularly popular among younger people, who have shown a keen interest in creating indoor gardens.


Will Clayton, managing director of Bury Lane, highlighted the shift towards foliage over flowers, with evergreen plants becoming the main attraction for those looking to enhance their living spaces.


This interest is partly driven by younger individuals who, facing high interest rates, are looking for cost-effective ways to make their homes more appealing.


In a move towards sustainability, Tesco announced last April that it became the first UK retailer to offer peat-free British-grown bedding plants, aiming to reduce its carbon footprint.


The supermarket also exclusively sells peat-free compost, aligning with environmental concerns and the growing consumer interest in eco-friendly products.

コメント


bottom of page