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Morrisons Unveils Innovation Centre in Bradford, Cementing Commitment to British Food

Morrisons has unveiled its new Greenside Innovation Centre in Bradford, a £1.4 million investment signaling the company's continued dedication to both producing and selling its own fresh food.


Photograph courtesy of Morrisons

The state-of-the-art facility includes a showcase kitchen designed to drive growth across Morrisons' manufacturing divisions, Greenside and Myton Food Group.


The innovation center was officially inaugurated by the Leader of Bradford Council, Councillor Susan Hinchcliffe, and Mayor of West Yorkshire, Tracy Brabin.


“This latest investment by Morrisons is a welcome boost for our city," said Hinchcliffe. "The Greenside operation is a testament to their commitment to innovation, and the new center highlights the care they put into creating exceptional products. This investment will undoubtedly solidify Morrisons' position as a leader in the market."


Rami Baitiéh, Chief Executive Officer of Morrisons, affirmed the company's pride in its unique role within the food industry: “At Morrisons, we are foodmakers through and through. We constantly seek new ways to showcase our expertise and create exciting opportunities to expand our reach. This new facility allows our talented chefs to develop high-quality, British-sourced products that our customers crave."


The center will strengthen Greenside's ability to present its existing food lines and innovate, ensuring it can offer an enticing range of products to potential new customers.


Morrisons' Greenside site is the UK's largest fresh food factory. Its products, alongside fresh fruits and vegetables, provide the backbone of Morrisons stores. The factory currently employs 1,400 people across its 400,000 sq ft site and runs 44 production lines capable of manufacturing 277 million packs of fresh food products annually.

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