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Three Decades of Fairtrade in the UK: Celebrating Milestones and Forging a Fairer Future

This year marks a significant milestone for the Fairtrade movement in the United Kingdom, as it celebrates the 30th anniversary of the introduction of the Fairtrade Mark.



The Fairtrade Foundation has announced a series of special events and initiatives to commemorate this landmark occasion, highlighting the enduring impact of Fairtrade on both global trade practices and the lives of farmers and workers around the world.


Introduced to the UK in 1994 with the launch of Green & Black’s Maya Gold Chocolate, the Fairtrade certification has since expanded to encompass over 6,000 products available in the UK, including popular items like bananas, coffee, and tea. This certification has not only changed the way consumers shop but has also significantly benefited the producers of these goods.


In 2022, sales of Fairtrade products in the UK generated around £30 million in Fairtrade Premiums, which were invested back into community and business projects chosen by the farmers and workers themselves, such as healthcare, education, and environmental sustainability efforts.


The Fairtrade Foundation is using this anniversary to push for further changes that would ensure farmers receive fairer prices for their products, gain more control over their supply chains, and have access to the necessary financial resources to combat the climate crisis.


Additionally, the Foundation is advocating for policies that prevent farmers from bearing the cost of new deforestation legislation in the UK and the EU.


A notable change this year is the shift of the annual Fairtrade Fortnight campaign from its usual February slot to 9-22 September. This campaign has historically been a focal point for raising awareness and support for Fairtrade, with last year's events seeing over 700 grassroots-led initiatives across the country.


Mike Gidney, the Chief Executive of the Fairtrade Foundation, expressed his enthusiasm for the anniversary, stating, “We are incredibly excited to be able to mark this very important milestone. Fairtrade is all about building a fairer future for people in low-income countries who grow and make the things we rely on every day: our food, our clothes.”


He highlighted the achievement of impacting 10 million lives, including farmers, workers, and their families across Africa, Latin America, and Asia, through Fairtrade sales. Gidney acknowledged the support from the British public and companies in making Fairtrade a success but also noted the ongoing challenges such as the climate crisis, global insecurity, and economic pressures that continue to threaten farmers' livelihoods.


The 30th anniversary of Fairtrade in the UK is not just a time for celebration but also a moment to reflect on the movement's achievements and the challenges that lie ahead. It is a call to action for both consumers and companies to continue supporting Fairtrade, ensuring that trade remains fair for everyone involved.


As the Fairtrade Foundation prepares to unveil more details about the anniversary celebrations, it is clear that the movement has profoundly impacted both the global trading system and the lives of millions of people around the world.

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