Thousands of tonnes of Hungarian watermelons are being exported with demand for high-quality Hungarian fruit growing each year and generating a 27% volume rise over the past twelve months.
Watermelon growers exported 4,500 tonnes of watermelon through the Hungarian unit of discount supermarket chain Lidl, equating to an increase of 27% when compared to the previous year.
In addition, local stores of Tesco in the UK sold 10,000 tonnes on the domestic market and exported some 8,000 tonnes to their units in the Czech Republic, Poland and Slovakia.
Tesco's stated that the growth in sales is due to an increasing consumer need for adaptable ingredients that are fresh and healthy. Watermelon is a low-calorie fruit high in nutrients, especially carotenoids, vitamin C and cucurbitacin E.
Some compounds in watermelon, including cucurbitacin E and lycopene, have been studied for their potential to prevent cancer, though study results are mixed.
The fruit is becoming increasingly popular with millennial consumers and restaurateurs in the UK and Europe alike.