British strawberry growers have declared a 'tremendous crop' this year, thanks to peak growing conditions.
British Summer Fruits. The body, representing 95 percent of strawberries supplied to supermarkets, said the fruit is currently at its "very best".
"Thanks to the milder winter and warmer spring, the weather helped to speed up flowering and ripening as the season got underway earlier than usual."
British Summer Fruits chairman Nick Marston said: “Ongoing innovations in our industry including the introduction of great new varieties of berries delivering sweetness and flavour has meant that we can now offer shoppers the freshest, highest-quality British berries for nine months of the year.”
The popularity of UK strawberries has now boosted the value of the berry industry to over £1.4 billion.
Strawberries are the most popular of all the berries grown in the UK. More than 133,000 tonnes have been sold throughout the past twelve months, with consumers spending more than £659 million on the berry, an increase of 7% from last year.