Lidl And Aldi To Show Their Charitable Sides This Christmas

November 4, 2019

Lidl and Aldi will end another successful year by donating significant amounts of food to charity over the Christmas period.

Lidl has pledged to donate 250,000 meals to those in need this Christmas by sending festive food items to local charities and community groups throughout November and December.

 

The move is part of Lidl’s ongoing food distribution scheme, which has seen more than 1,800 tonnes of surplus food sent out across the UK.

 

Lidl’s UK Chief Executive Christian Härtnagel said: “It’s important to us that each and every one of our stores has a positive impact on its community.

 

“That’s why we’re proud to work with Neighbourly, the food redistribution organisation connecting our stores with over 1,500 local charities, food banks and community groups who make good use of surplus food.

 

“This way, as well as cutting down on food waste, we’re able to support the important work these groups are doing for the people who need it most – particularly around Christmas time.”

 

Meanwhile, Aldi is calling on charities and community groups across the UK to register so that they can collect food donations on Christmas Eve.

 

The retailer already donates surplus food throughout the year but sees Christmas as an opportunity for even more charities to benefit from the initiative. By registering, they will be paired with local Aldi outlets and can collect fresh food products that are near the end of their shelf life after stores closes at 6pm on Christmas Eve.

 

Last Christmas, Aldi donated just under half a million meals to charities across the UK and is hoping to increase this for Christmas 2019.

 

Fritz Walleczek, Managing Director of corporate responsibility at Aldi UK, said: “Our Christmas food donation scheme is something we’re really passionate about, and we’re working with Neighbourly this year to pair as many stores up as possible.

 

“Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year. This is our third year of Christmas food donations and we’re hoping this year will be just as successful.”

 

Source: KamCity

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