New MD announced for Greenyard Fresh

December 6, 2019

Major European fruit supplier Greenyard has announced that Bill Mathieson, the commercial director of Müller UK and Ireland, is to be the new MD of its UK fresh operation.

Mathieson, who has been Müller's commercial director since 2013 has previously served in similar roles at Coca-Cola and Nestlé.

 

He will take up the role of MD for Greenyard in January 2020, replacing former MD Alan Forrester who retired earlier this year.

 

“I am extremely excited to join a really great team at Greenyard and to have the opportunity with them to shape our future strategy and direction,” said Mathieson.

 

“Fundamental in this will be forming stronger, transparent and trust-based partnerships with our key customers.”

 

“Under the leadership of the newly assembled and seasoned management, the UK business is set for growth again, leveraging Greenyard’s scale and ambition," commented Marc Zwaaneveld, the co-CEO of Greenyard.

 

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