Supermarkets across the UK are expecting this weekend to be the busiest time for Christmas tree sales and in particular are promoting the sale of 'real' Christmas trees this year.
Aldi and Lidl lead the way in terms of value for money, selling a 6ft Nordmann fir, prized for its non-drop needles, for just £24.99.
Morrisons are retailing a 5ft Nordmann for a lowly £15, whilst Waitrose are selling their trees, which are fuller and range in height between 7ft and 8ft, for £55.
"We expect the Great British tree rush to start in earnest this weekend," says Oliver O'Mara, Christmas tree buyer at Waitrose & Partners.
"And, with many customers no longer content with just a solitary centrepiece tree, we expect to sell our widest range ever as customers look to add different trees and festive cheer to different corners of their home."
"All Waitrose Christmas trees are grown on the Black Isle, near Inverness, by Kjeld Kristensen and over 130 of his colleagues who work tirelessly harvesting the trees which are hand-pruned to ensure the best shape."
Retail analysts predict that one Christmas tree will sell every eight seconds this weekend across its supermarkets.