Siemens are focusing heavily on agritech, a move that is set to continue in 2020 with the new appointment of Lee Fletcher, who is set to spearhead growth plans and boost Siemens' value add to the agritech sector through an expansion of their technology innovation and services.
UK agritech contributes £14.3bn to the economy and employs around 500,000 people. This important sector has the focus of government with the Department for Environment, Food and Rural Affairs (Defra), recently announcing £22.4 million funding towards new technologies that will transform farming and meet the needs of a growing population.
Lee will be focusing on developing Siemens DI’s presence in the UK agritech supply chain and exploring how industrial digital technologies that have successfully enhanced productivity in industry can be deployed to aid productivity and outcomes in the agritech sector.
He brings around 20 years of experience working with Original Equipment Manufacturers (OEMs) and as a Food and Drink sector specialist as a springboard into his new role.
Brian Holliday, Managing Director, Siemens Digital Industries said, “The agritech sector will grow over the next few years and warrants this investment.
"As a technology disruptor, Siemens Digital Industries has introduced cutting-edge simulation, automation and cloud analytics across manufacturing and agritech looks equally set to benefit from such innovation.
"Lee has the right credentials and expertise to engage with key agritech companies and help them drive productivity through our well-proven Digital Enterprise technology.”
Lee said, “Siemens has some leading technologies which will assist our country wide agritech customers on the journey of automating and digitalising. With my breadth of experience and industry expertise, I look forward to significantly raise the profile of Siemens DI in the agritech industry.”