Asda kicks off 2020 with a management shake-up

Asda has begun the year with new appointments to its executive board, along with several internal promotions.

In a message to staff yesterday, the group’s CEO Roger Burnley revealed that Anna-Maree Shaw is to take on the role of Chief Customer Officer at the end of January. She is replacing Andy Murray, who is moving back to the US after four years leading the retailer’s customer function. He took over role from Barry Williams in February 2016 under former CEO Andy Clarke, having previously served as Walmart’s senior VP of creative and customer experience.

Shaw, who is Australian, is MD of her own company, Customer Dialogue and is currently working at the University of Queensland, developing their digital strategy. She has previously held a number of Chief Marketing Officer roles in Australia as well as in the UK retail sector, including at Sainsbury’s, where she worked until 2005.

Burnley also announced that Helen Selby will join Asda as General Counsel and Company Secretary following Alex Simpson’s departure last year. She has worked primarily in food retail manufacturing and grocery, having been General Counsel and Company Secretary at Hovis and most recently at Mars Wrigley UK.

Meanwhile, Asda’s SVP Operations, Anthony Hemmerdinger has been promoted to Chief Operating Officer, expanding his remit across technology and property. Mark Simpson – who joined the company in 1997 and has held a variety of roles within both retail and supply functions – has been appointed to Asda’s Board as Chief Supply Chain Officer and will lead its supply and logistics functions.

The new appointments will join Hayley Tatum (Chief People Officer), Derek Lawlor (Chief Merchandising Officer), and Rob McWilliam (Chief Financial Officer) to complete Asda’s leadership team. Under the new structure, its George unit will continue to report directly into Burnley following the appointment of Steph Strike to the role of MD of George in December.

Commenting on the changes, Burnley said: “As we kick off 2020 I am very confident that not only do we have the right team in place, but also the right strategy to make sure we can continue to serve our customers and grow our business, not just for this year but beyond.”

Following the collapse of the Sainsbury’s merger deal last year, Walmart has revealed it is considering a stock market listing for its Asda subsidiary. However, Asda’s management has suggested this won’t take place for at least two years with it currently focused on improving the performance of the supermarket chain.

Source: KamCity