New poinsettia production introduced to the European market

Each year in January, Dümmen Orange holds its Poinsettia Seminar in Rheinberg, Germany to kick off the new sales season with German growers.

Last month, together with customers and business partners, Dümmen Orange evaluated the past year and looked ahead to the new year, while collecting feedback. They presented the new Dümmen Orange poinsettia assortment to customers, next to poinsettia novelties and highlights for the coming 2020 season.

The use of pesticides is increasingly becoming a social issue. GreenGuard is Dümmen Orange’s response to meet growers and consumers demands by producing poinsettia with two-thirds less of chemical load. GreenGuard enables customers to start with beneficial organisms right away and results in a resilient crop.

The initiative and organisation of this event came from Jürgen Zwiehoff (Sales Manager Germany) and his team in Rheinberg. Two acknowledged experts were welcomed as guest speakers to the seminar, Jörg Klatt of Pflanzenschutzdienst NRW and Tobias Jäger of Stender GmbH. Jörg shared his views and knowledge on the possibilities of using beneficials.

Based on his experience and work, Tobias discussed possibilities of peat free and peat reduced production. Maik Epping, Retail Manager for Western Europe, showed trends and developments of the poinsettia business.

The final speaker of the day was Jürgen Zwiehoff. He is internationally known in the poinsettia business for his great knowledge and experience with this crop. Jürgen presented the new GreenGuard poinsettias, and talked about the poinsettia assortment and novelties.