A record year for Valentine's Day deliveries reflects the UK's growing trend for buying flowers online, and the increasing popularity of home-grown stems is welcome also news to British growers.
As a result of deliveries company like, Yodel’s, increased investment in specialist sort facilities, flower deliveries on Valentine’s Day have increased by 15% in the last three years.
Mike Hancox, CEO of Yodel, explains: “With several well-known floristry clients, combined with our specialist handling capabilities, our flower delivery numbers are truly flourishing.
"Whilst every delivery matters to us, the whole Yodel family plays an important role in planning for key dates to ensure that delicate items – such as flowers – are handled correctly and delivered on time.
"We are able to put minds at ease by providing customers with seamless, retailer branded updates, before our drivers play cupid on the doorstep – delighting recipients with their Valentine’s Day gifts.”
Paul Isaia, UK & Ireland Regional Director at Euroflorist, adds: “Valentine’s Day is one of our most crucial times of the year at eFlorist.
"This Valentine’s Day Yodel made a real difference for us with a record amount of deliveries and were a key partner in enabling us to grow our business by 20% year on year.
"Not only were the Yodel team very proactive but improved systems & tracking meant that our customers also had a much-improved experience.”
Source: Internet Retailing