The wet months of winter hasn't stopped customers from enjoying fresh British strawberries, as Aldi welcomed the arrival of its first British-grown strawberries of the season last week.
Aldi has stocked First Pick British Strawberries, which were picked at Springfield's Nursery in South Wales and arrived in stores on Wednesday (19 February).
“It’s exciting to be sending the first British strawberries of the season to Aldi as we celebrate the new harvest," Springfield Nursery Grower John Lloyd commented. "Despite all the awful weather and flooding conditions throughout January, we’re pleased we've still been able to get on the front-foot and send succulent, sweet fruit to strawberry lovers nice and early.”
British Strawberries traditionally aren’t available until closer to the official start of British summertime (20th June), but this marks the second year in a row that Aldi has paved the way for supermarkets and been the earliest making February that much sweeter. In fact, records continue to be broken as strawberry season comes earlier each year, due to innovation in growing conditions and warmer climates.
‘‘We are devoted to supporting British growers and are thrilled to be the first supermarket to offer British strawberries to our customers," Julie Ashfield, Managing Director of Buying at Aldi, says. "Thanks to advancements in growing techniques employed by our suppliers, there is always buzz and speculation around when and where the first British strawberries will be picked, as it marks the arrival of spring and reminds us Brits that summer is on the horizon.’’
The first punnets were delivered to the Aldi store on Eign Street, Hereford on Wednesday and availability will increase throughout the UK over the coming days and weeks.
Source: Produce Business UK