Apeel Sciences targets foodservice expansion

Apeel Sciences has appointed Taylor Sokol as the company’s new Director of Foodservice.

Sokol will establish and manage relationships with both commercial and non-commercial foodservice customers including distributors, foodservice management companies, independent restaurants and wholesalers. By shaping Apeel’s strategy and partnering in the foodservice channel, Sokol will play an integral role in furthering the company’s growth on a global scale.

Food waste is one of the leading contributors to climate change, and more than 80% of it occurs downstream within retail and foodservice establishments (ReFED). Following its rapid expansion over the last year, propelled by the expansion of avocado distribution and new produce categories with Kroger, and landing on European retail shelves at Edeka in Germany and Salling Group in Denmark, Apeel is now extending its plant-derived food-waste fighting solution beyond retail into the foodservice channel.

At Apeel, we’re constantly uncovering ways for the food supply chain to realize new value from longer-lasting produce,” said James Rogers, CEO of Apeel Sciences. “For foodservice operators and their staff, Apeel’s longer-lasting produce means every order can be maximized and business operations can become more flexible and efficient. This is equally great news for growers who will have an easier time selling ‘the whole tree’.”

“Apeel is at the forefront of addressing food waste as one of the biggest problems we face as a planet,” said Taylor Sokol, Director of Foodservice at Apeel Sciences. “It’s an exciting time to join as we help foodservice distributors and operators reduce waste while enabling them to serve consumers delicious food with better quality produce made possible by Apeel.”

Prior to joining Apeel, Sokol provided strategic foodservice guidance for plant-forward start-up CAULIPOWER, and over the last decade served in sales and market development roles at public and private food companies including Ocean Hugger Foods, J.R. Simplot Company, Flagship Food Group and Sysco.