Asda donates £5m to two food charities

March 24, 2020

Asda has donated £5m to the food charities FareShare and the Trussell Trust to help meet demand for basic supplies during the coronavirus pandemic.

The donation will help both charities deal with an expected significant increase in demand in the weeks ahead caused by the ramifications of the spread of Covid-19, the supermarket said in a statement.

 

It is expected the funding will help to provide more than four million meals to families in poverty during the crisis and give access to free food to more than 3,000 smaller charities over the next three months.

 

Asda is also investing in logistics and support services for the Trussell Trust and FareShare, including telephone, online and food delivery systems, as well as the recruitment of 20,000 volunteers to support food banks.

 

The two charities have an existing Fight Hunger Create Change partnership with Asda.

 

Emma Revie, chief executive of the Trussell Trust, said: “Food banks face an unprecedented challenge in the coming months.

 

“The resilience of food banks is nothing short of outstanding, and we’re working closely with our network to help ensure that, wherever possible, people who are unable to afford the essentials can access help.

 

“But this is not easy. That’s why this support from Asda will make such a difference.

 

“Protecting people from hunger cannot fall to food banks alone, and we’ll be continuing to push for crucial changes that get money into the pockets of people who most need it. While that work is under way, Asda’s support will help us to ensure the safety of everyone who needs a food bank during the pandemic.”

 

Lindsay Boswell, chief executive of FareShare, said: “This will aid FareShare to adapt its models to reach the one million vulnerable people whom we currently serve and work with our network of front-line charities to achieve the vital doorstep food deliveries and new food distribution methods we know are so essential at this time.”

 

Roger Burnley, chief executive of Asda, said: “These are the most extraordinary of times and I am keenly aware of our responsibility to help feed the nation by keeping our shelves stocked and deliveries moving, but also by providing employment opportunities where we can and supporting our charity partners to help the most vulnerable in our communities.”

 

Source: Third Sector

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