Consumers will seek to avoid food waste 'far beyond' pandemic

New eating and shopping habits brought about by the Covid-19 pandemic will continue to be the norm long after the worst of the crisis has passed, forecasters predict.

Curbing food waste will remain a priority once lockdown rules have been relaxed and product availability is no longer a pressing concern, analysts believe.

This is partly because people will have grown accustomed to making the contents of their cupboards stretch further during the crisis, and also because the pandemic has caused consumers to more seriously consider the effect their shopping habits have on their health and on the environment, according to consultancy firm Accenture.

Almost two thirds (64 per cent) of consumers said they are currently focusing more on limiting food waste and will likely continue to do so in the future, while nearly half (45 per cent) revealed they are making more sustainable choices while shopping and do not plan on stopping, a survey of more than 3,000 people across 15 countries found.

Half of those questioned said they are now more health-conscious when they shop and will likely remain so long-term.

The research was conducted in April, after many countries had implemented stay-at-home orders, and illustrates how people’s purchasing habits have shifted as a result of the pandemic.

Source: iNews