Aldi recently announced a partnership with indoor vertical farming company Infarm as it seeks to offer consumers high-quality greens they can see growing in-store.
According to a report from Supply Chain Analysis, by the end of this month, five Aldi stores throughout Germany will be growing fresh herbs and leafy greens in Infarm’s vertical units. By the end of the year, this store count number will jump up by seven.
This is an interesting move from the retailer, whose name is often associated with discount prices—not leading-edge tech.
However, this move firmly puts Aldi in line with other retailers chasing after innovation in fresh produce.
Infarm made headlines last November when it partnered with Kroger for similar reasons, bringing its living produce farms right to the retailer’s floor.