#FeedTheNation: Vending machines open up market for farmers

The coronavirus pandemic has prompted more farmers to invest in vending machines to help feed the nation and provide contactless sales for customers.

Vending by JSR supplies, , based in Blairgowrie, Scotland, fresh produce vending machines to farmers in the UK. Sales and marketing director Stuart Retson said many farmers now realise it is a viable way to sell all their produce, following the success of milk vending machines on dairy farms.

“Typically, folk that are still working with honesty boxes are being overrun. We are taking orders down in Kent all the way up to the north of Scotland. It has been extremely busy since March,” he said.

“Everything you get in a farm shop, you will see in one of these vending machines, from ready meals through to expensive Wagyu beef steaks, eggs, vegetables and dairy products.”

The machines are assembled in Germany and Italy, before being loaded with software that allows the farmer to track sales and be notified when it is time to re-stock.

Orders are customised, with farmers deciding on how many lockers to have, whether they are cold, chilled or frozen, and what payment methods to use.

A monthly software charge of £18 and a service charge of £450 a year begins after the first 12 months of owning the machine, which covers breakdowns and maintenance.

“Farmers were reporting 70% of payments before coronavirus were contactless. Now that is up to 90% plus for machines that are offering both cash and card payments. People do not want to handle cash anymore,” Mr Retson said.

Chris Hull sells free-range eggs and other local produce in a vending machine he bought in February last year. Mr Hull farms in partnership with his brother and parents, and they have 17,000 hens kept across four sites near Occold, Suffolk.

The total cost of the vending machine and the shed it sits in was £20,000. “If you buy land, you pay that off over a long period of time. The vending machine is much more profitable in that sense than anything else we do on the farm. It has basically paid for itself in a year,” said Mr Hull.

“Customers are getting a good deal and we, as farmers, are making much more money from it. For us, it is a no-brainer – we top the machine up; it takes a bit of power, but probably tens of pounds per year.”

Vegetables, jams, chutneys and honey are also on offer in the machine. The coronavirus pandemic has boosted sales, with more people deciding to avoid busy supermarkets and long queues.

“It has far exceeded what we thought it would do. It has been a real benefit for the business itself and our long-term sustainability. It has opened up more avenues for us.”

Source: Farmers Weekly