Amazon plans to offer a free grocery delivery Fresh service to its millions of Prime members across the UK by the end of the year.
Amazon will be challenging UK supermarkets with this offer, according to an article in the Financial Times.
Previously, the Amazon Fresh service was available for an additional £3.99 a month charge and was restricted to around 300 postcodes in some areas of London and the southeast.
But the company has now said that Amazon Fresh deliveries “will expand to millions of its Prime members across the UK before the end of the year”.
Amazon sources fresh and chilled products from Morrisons, along with regional chain Booths and Whole Foods, which Amazon acquired in 2017. It also offers products from major food labels and a range of independent suppliers.
Amazon said it would be fulfilling orders from its own network of dedicated distribution centres.
“We have retrofitted existing buildings and also expanded our fulfilment network in key locations in order to best meet customer demand,” the company said.