Morrisons doubles number of in-store professional florists

Morrisons has announced plans to double the number of fully-qualified, expert florists in its stores to 300 this autumn.

The supermarket is expanding its in-store florist shops, which will see a further 60 florist stations installed across the UK – to take the total to over 100.

Morrisons said the new florist shops will provide 180 new jobs for qualified professional florists, who may be out of work following the impact of the coronavirus pandemic on the high street.

Recent Google data has found that flowers have been one of the UKy’s most popular online purchases during lockdown, with online searches up 277 per cent.

Morrisons said it was currently selling over 4 million flower stems every week.

The Big 4 giant added that all of its florists offer a handmade-to-order bouquet service, with customers able to choose from 75 different stem varieties.

Bouquets can also be crafted for any occasion and to any budget and they are prepared while customers do their weekly shop.

Morrisons said it works closely with growers rather than wholesalers and has one of the quickest “field to store” transit times,

Stems are delivered fresh to stores each day, and are sourced from FlowerWorld – a 17.5 acre flower site that is wholly owned by Morrisons.

We work with some of the best growers in the world and have some of the best stems,” Morrisons flowers manager Jane Watson said.

“So we wanted to have the best florists in store to make bouquets for our customers.

“It’s been a difficult year for the flower industry, and we hope this also provides good job prospects for florists looking for work.”

Source: Retail Gazette

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