All of Aldi’s 912 UK stores are to begin marking down perishable products such as bread, meat and fruit and vegetables by 75% before stores close on their last day of life.
Aldi currently reduces the price of some products on their best-before or use-by dates, but is now offering bigger discounts, which are marked with a red sticker.
The move will give savvy customers a bargain while cutting waste, as Aldi works towards a target of halving food waste by 2030.
The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Aldi is already known for its low prices, but these discounts will help some shoppers to cut their grocery bills even further – all while helping us reduce food waste.
“Customers should look out for the red stickers when shopping at Aldi, but shoppers need to be quick as I’m sure the products will prove popular.”