The Co-op has introduced its own label ‘Living Lettuce’ innovation to its stores around the country.
Packaged in recyclable and compostable paper bags, the whole head of lettuce comes with the root system intact that can be kept in water.
It is claimed that this helps the lettuce last longer than traditional bagged salad leaves, with a shelf life of at least seven days, once purchased.
The hydroponically grown living leafy salads are produced by fresh produce supplier JEPCO at its site in Essex.
Co-op buyer Isobel Anstey said: “This innovative product is proving very popular with our members and customers particularly those looking to reduce food waste. Sustainable packaging is also resonating with shoppers.
“The quality, flavor, and long life of these lettuces, as well as its innovative Kraft paper bag, which has a sustainable and 100% compostable natural coating, means we are offering something on the shelf which is hugely exciting to me as a fresh produce buyer.”
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