Online searches for industry terms such as 'artificial insemination' can throw up all kinds of colourful results for farmers. But Cornish software company, SimSage, has revolutionised the way website search tools can be used by farming businesses and organisations.
Recognising the barriers for an industry trying to keep pace with digital advances, Cornish software company SimSage has revolutionised the way website search tools can be used by farming businesses and organisations, and better connect farmers with the information they need.
It has developed a downloadable plug-in website search function, which uses artificial intelligence to understand agriculture’s specialised, but completely natural, language.
“In industry, natural language is the use and interpretation of words and phrases that are specific to that sector,” said Sean Wilson, managing director and co-founder of SimSage, based in Truro.
“Type AI into any popular search engine and ‘Artificial Intelligence’ will dominate the search results received – even when it is combined with the word ‘agriculture’ – but standard search functions aren’t configured to the broad range of agricultural language.”
The development comes as, when looking at farmers’ web use, Duchy College’s Rural Business School (RBS) found that farmers are online to find important information, with Government websites most frequent in those searches.
Additionally, finding information is often hindered by inadequate search engines – with participants calling for a ‘Farmers Google’.