Fresh Del Monte Teams up with Disney

The new collaboration will feature Disney Princesses and Marvel superheroes whilst promoting audiences to eat healthy.

The recently announced collaboration with The Walt Disney Company will see Fresh Del Monte giving some of its produce a fresh look. From fruit to fresh juice, the new product packaging will feature popular characters from the wonderful world of Disney.

The collaboration marks Fresh Del Monte’s latest effort to encourage healthy eating . The tie-up will also allow consumers to enjoy Disney’s treasured characters in a new way, with Disney Princesses and Marvel’s Spider-Man making healthy food more fun.

“The new collaboration falls in line with Fresh Del Monte’s commitment to serving its most meaningful cause: to produce and market healthy and nutritious products that appeal to consumers and encourage families to adopt healthy eating habits by increasing their consumption of fruits and vegetables,” commented Ms. Racha El Aawar, Fresh Del Monte’s Regional Marketing Director.

“As part of the agreement, we will carry out a launch campaign, supported by marketing activities across the region, to expand awareness of our healthy, great tasting products, which feature popular Disney and Marvel characters that kids know and love, given that the Walt Disney Company shares our commitment to promoting healthy lifestyles.”

Source: Retail and Leisure International