Tropical produce importer Fyffes unveiled a new website it says offers greater ease of use for its customers across the world.
The improved site (fyffes.com) shows off the company's commitment to sustainability, its storied history and its products in a splashier design.
”Consumers and other stakeholders told us that they want to know more about the provenance of our bananas, pineapples, melons and exotic range, the so-called ‘farm to table’ journey. They want to know more about how we care for our people who harvest and pack by hand so that our products arrive in perfect condition to the supermarket shelves”, said Caoimhe Buckley, Director of Corporate Affairs.
The bright blue sweeping arc on the home page hints of the traditional logo – the oldest fresh produce logo in the world - used by Fyffes. A Dublin-based agency worked on the design, which it wanted to be more modern to fit with its transformation as a company while highlighting key initiatives, vision, and engaging content. Fyffes officials said they polled employees, retailers, NGOs, media and consumers to find out what information was most important to them.
”We want to make it easier to access information about our sustainability efforts, our certifications, quality controls and standards," Buckley said. "We also want to help people find a good banana bread recipe during the many global lockdowns we are all experiencing."
Fyffes plans to have several different versions of the site created in different languages, including Spanish, German, Russian and Dutch.
Source: Produce Business Reports