Iceland adopts linerless label pack to help eliminate plastic

ProPrint Group have joined with Iceland, Keelings and Ravenwood Packaging to launch a new solution supporting the retailer’s mission to eliminate plastic throughout their stores by 2023.

Packs using linerless technology for Conference pears have just been launched and have arrived in preliminary stores this week. According to ProPrint Group, the packaging will eliminate around 15 tonnes of plastic per year on this pack alone – a massive reduction in plastic/film going to landfill.

Stuart Lendrum, head of packaging at Iceland commented: “This is an exciting and innovative new pack format that delivers more plastic free packaging for our customers. The hard work and commitment of everyone involved has delivered this step forward in moving away from plastic with solutions that work for shoppers and the supply chain.”

The practicalities of using carton-board packaging for fruit and vegetables has made the packing process much less convenient for pack-houses. That process has until now, been far less automated than for film, ultimately resulting in slower production and added labour. At the outset of looking at this format it was clear that a like for like alternative for flow wrap had to be a key driver.

ProPrint Group invested in linerless labelling in early 2019, with the knowledge of the huge scope for sustainable innovation that linerless machinery would bring. In collaboration with experts Ravenwood Packaging who have over 1200 applicator installations in the UK, the pack delivers “a market leading packaging solution.”

Source: Packaging News