Frozen food manufacturer McCain has made an appointment to its UK senior leadership team.
James Young has been brought in as agriculture director. He will work across commercial, strategic, and operational elements, from ensuring the reliable supply of high-quality seed to managing the entire potato purchasing process, ensuring best practice in crop husbandry and new variety development.
He will also continue to develop McCain's relationship with its 250-strong grower community, as well as leading the brand's sustainable farming efforts.
Young brings experience from a 25-year career in agriculture, most recently as agri and veg sourcing director for frozen food manufacturer Nomad Foods, the parent company for Birds Eye, Goodfellas and Aunt Bessie's.
Howard Snape, regional director (GB) at McCain Foods, said: "We are proud to be the nation's number one frozen potato brand and remain committed to producing high quality products and retaining strong relationships with our growers.
"The British potato growing industry's future is at threat due to increasingly severe weather in recent seasons, coupled with the compounding impact of Covid-19. We need to continue enhancing our efforts and ensuring that we choose sustainable farming practices with a strong leadership team to drive this forward."
Young added: "I am delighted to join McCain, a business I have admired for a long time as a champion of UK farming. My focus will be to continue deepening the work to help protect the future of potato growing and embed sustainable agriculture practices. I look forward to working with the business to innovate, collaborate with growers, and ultimately deliver excellent products to customers."