Morrisons to launch Growing British Brands initiative

Morrisons is opening up its aisles to British entrepreneurs looking to take their innovative grocery products on a fast-track journey to a national supermarket.

Successful applicants will have the opportunity to sell their products in all 497 Morrisons stores, as well as listings in other parts of the business like, Food Boxes and wholesale channels like Amazon.

Under the Growing British Brands initiative, the supermarket said it would also offer promotional plans and favourable payment terms to help businesses scale up.

A team put together by Morrisons will offer those successful advice and support, covering every aspect of retailing from production and packaging to marketing and logistics.

Entrepreneurs with products ranging from food and drink to beauty and homewares are being encouraged to apply to the programme.

Chief executive David Potts said: "There are thousands of people with great ideas, but getting them to market at scale is often a long, risky and complicated process.

“Morrisons started with just one shop over 100 years ago and is now one of Britain’s biggest retailers.

“We know and understand the entrepreneurial spirit and want to play our full part in helping the next generation of British brands quickly reach national distribution.

“For too long, small businesses have lacked the opportunity and perhaps confidence to scale up a great idea capable of supplying hundreds of stores at serious volumes.

“We hope that this programme can provide the support, guidance and confidence for great brands with great products to lift their horizons, to think big and to reach new customers all around Great Britain.”

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