New discount supermarket coming that will rival Aldi, ASDA, Tesco and Lidl

A new discount supermarket chain that will rival Aldi and Lidl's cheap prices will be opening in the UK this summer.

Matatos is set to launch in June of this year, and is different to the 'Russian Lidl' which opened up earlier in 2022. The new supermarket promises cut prices by offering surplus food from wholesalers.


While it is not known yet what their full range will look like, the retailer has promised "well-known products that would otherwise risk ending up in landfill”, according to The Grocer.


This includes items that are no longer being sold on shelves due to changes in packaging, seasonal changes or short best before dates.


Motatos is said to have already established partnerships with several distributors including Wholegood and Pricecheck ahead of its launch. The supermarket is known as Matsmart across Europe and was first established in 2014 in Sweden.


The company now has stores in Sweden, Denmark, Finland and Germany, where it sells large pack goods, drinks, snacks, household, pets and beauty products. Deliveries are made by third party logistics companies, typically taking between one and three working days, with the cost of shipping depending on the size of orders.


UK country manager Christabel Biella told The Grocer: “UK shoppers are incredibly passionate about sustainability but they need easy and cost-effective ways to make sustainable choices that often come with a hefty price tag. That is why I’m so excited to join Motatos, especially at this point in its development following incredible success in other European markets.”


News of another discount supermarket in the UK comes after Russian supermarket chain Mere - known as the "Russian Lidl" - announced it was closing its first UK store following the invasion of Ukraine. The discounter has also reportedly paused plans to open more shops.


Source: Liverpool Echo