PepsiCo has pledged to sustainably source 100% of key ingredients used across its portfolio by 2030.
The New York-headquartered giant, which owns Walkers Crisps, Quaker Oats, Doritos and a host of other brands in addition to the eponymous soft drink, currently sources nearly 87% of its "direct crops" sustainably.
It now plans to ensure "key" crops sourced from third parties for its products - such as vegetable oils and grains - are also produced in a way that does not harm the planet.
"It’s time for a digital revolution on farms, making data as critical as the tractor in order to grow crops more sustainably."
PepsiCo said it is also aiming to spread "regenerative farming practices" across 7 million acres of land used in its supply chain across 60 countries.
The brand currently buys from more than 100 British farmers, and it recently introduced a new "circular potatoes" technology that uses waste potato peelings to manufacture low-carbon, nutrient-rich fertiliser. PepsiCo says this fertiliser, used to grow more potatoes, is expected to reduce Walkers’ carbon emissions from growing potatoes by 70% in the long term.
PepsiCo's European boss, Silviu Popovici, said it is time for a "digital revolution" in European farming.
"It’s time for a digital revolution on farms, making data as critical as the tractor in order to grow crops more sustainably," he said.
Examples of using technology to farm more sustainably include the firm's “Opti-Oat" initiative, which sees over 1 million data points used to guide farmers on how to grow the “perfect oat,” improving yields, and iCrop technology - used to help European farmers "understand crop performance and the right amount of water and fertiliser to use".
The company said that it estimates its total efforts will see at least 3 million tons of greenhouse gas emissions avoided by the end of the decade.
The idea is to use more systems such as one being trialled this year with UK farmers growing potatoes for Walkers crisps.