Local retailers and producers have been among the short list of beneficiaries during Covid-19, as the pandemic inspired more consumers to shop at independent businesses.
And new data from OnePoll reveals that the desire for British-made food and drink is soaring, with 73% of the public often or always looking specifically for British food when shopping.
The figure is the highest seen since the Farmer Favourability Survey began in 2012.
73% of the public often or always looking specifically for British food when shopping
The research also showed record-breaking levels of support for British food and farming that were reached at the start of the pandemic have continued this year. Three-quarters of people, or 75%, voiced a positive view of UK farming.
“It’s fantastic to see record-high support for British food and farming maintained over the course of what has been a challenging year for everyone,” said Minette Batters, president of the NFU.
Consumers back strong food standards
Despite this show of support, British farmers are facing challenges. Speaking on BBC Radio 4, Prince Charles warned that small family farms are under threat from intensive agriculture.