Sainsbury’s c-store adopts Amazon cashierless tech

Sainsbury’s has become first international, third-party retailer to use Amazon’s “Just Walk Out” cashierless technology.

Amazon said Monday that Sainsbury’s has opened a Just Walk Out-powered convenience stores called SmartShop Pick & Go in the Holborn Circus district of London.


The contactless technology integrates with Sainsbury’s SmartShop mobile app, enabling customers to scan items as they shop and pay without having to wait at the checkout line.


“I’m excited to share that we have collaborated with Sainsbury’s, one of the largest supermarket chains in the UK to enable a checkout-free convenience store powered by Amazon’s Just Walk Out technology at their Holborn Circus location in the heart of London,” Dilip Kumar, vice president of physical retail and technology at Amazon, said in a blog post.


“Our work with Sainsbury’s means that they have become the first international business customer of Just Walk Out technology. The opening of the SmartShop Pick & Go also marks the first time Amazon has retrofitted a store with Just Walk Out technology, meaning the store uses Sainsbury’s existing fixtures and fittings with our technology.”


To enter the SmartShop Pick & Go store, customers scan a QR code via the SmartShop app, which is linked to a credit or debit card.


Just Walk Out technology automatically adds items that customers take off shelves to their virtual cart in the app and removes anything they put back.


Shoppers exit the store by scanning the QR code at the automatic gates, and their linked card will be charged for the items selected. Customers receive a receipt via email after they have left the store. Associates are on hand at the stores to assist customers and keep shelves stocked.


“We are always looking at new ways to make shopping easy and convenient for our customers,” Clo Moriarty, retail and digital director at Sainsbury’s, said in a statement. “We are excited about launching SmartShop Pick & Go, which offers contactless, checkout-free shopping to our customers, and are looking forward to hearing their feedback.”


Just Walk Out uses overhead computer-vision cameras, weight sensors and deep-learning technology to detect merchandise that shoppers take from or return to shelves and track the items selected in a virtual cart. Kumar noted that the technology’s application at SmartShop Pick & Go blends into Sainsbury’s digital infrastructure at the store.


“Integrating Sainsbury’s SmartShop app into Amazon’s Just Walk Out shopping experience is new. It’s the first time we’ve enabled a business customer to use their own app to manage store entry, exit, receipts and payments for shoppers,” he explained. “The integration enables Sainsbury’s to leverage existing systems, and their shoppers are able to use the Sainsbury’s app they’re already accustomed to.”


Source: Supermarket News